NAMIC Multicultural Marketing Committee
Launched in 2006, this consortium of the industry's leading multicultural marketing experts provides guidance on the NAMIC Excellence in Multicultural Marketing Awards (EMMA). The committee also keeps a pulse on consumer trends in multicultural markets.
The NAMIC Multicultural Marketing Committee exists to:
Share information (education) about effective marketing strategies and tactics that target the diverse marketplace of multi-ethnic communities,
Encourage companies in our industry to develop a multicultural marketing strategy and to implement and support multicultural consumer marketing tactics as a sustained practice (advocacy), and
Attract, mentor and encourage dynamic, marketing professionals within the industry (empowerment) so that the industry truly represents the diverse world in which we live.
Multicultural Marketing Committee
- Matthew Barnhill, EVP, Market Research, BET Networks
- Vicky Free, CMO, EVP, BET Networks
- Victor Garcia-Bory, Director, Multicultural Strategy & Management, Cablevision Systems Corporation
- Julianna Garibay-Sparacio, Founder/CEO, JGS International Media Group, Inc.
- Eddie Hill, SVP, Consumer Marketing & Brand Strategy, BET Networks
- MaryAnne Howland, Founder & President, IBIS Communications
- Gaddi Layden, Director, Distribution Sales, Univision Communications Inc.
- Marisol Martinez, Senior Director, Corporate Acquisition Marketing, Time Warner Cable
- Pawan Mehra, Founder & Principal, Améredia, Inc.
- Alessandra Otero-Reiss, VP, Multicultural Marketing, Time Warner Cable
- Ravi Pillai, VP East Coast Publisher Development, Visible Measures Corporation
- Lucia Rodriguez, Senior Director, Multicultural Marketing, Comcast
- Joe Schramm, Managing Partner, Schramm Marketing Group, Inc. and Committee Co-Chair
- Keisha Taylor, Director, Strategic Marketing, CNN
- Emory Walton, VP, Distribution, A+E Networks
- Ninoska Zucconi, VP, Distribution Marketing Services, Univision Communications Inc.
Excellence in Multicultural Marketing Awards (EMMA)
Recognizing the cable industry’s best practices in multicultural and ethnic targeted marketing, the competition comprised two elements: Case Studies/Campaigns and Marketing Tactics including Direct Mail, Diversity Awareness, Digital, Experiential Marketing, Grassroots, Out of Home, Premium, Print, Radio, Social Media, Television, and All Other Media. Entries submitted in each element were judged within two divisions of competition: Cable Distributors and Networks/Industry Suppliers. Marketing efforts targeting one or more cultural segments, including but not limited to African-American, Asian and Hispanic markets were eligible. Sound and innovative strategy, strength of creative execution against the strategy, evaluations of strategy, implementation and results are among the areas that were assessed. Deviating from the traditional “best of” competition method, each entry was be judged against a standard of excellence and not against other entrants,resulting in the potential for zero to multiple winners in each category.
The EMMAs are presented exclusively in partnership with Cablefax. A judging panel of industry marketing experts evaluated all entries and selected winners.
Winners were acknowledged during the 28th Annual NAMIC Conference on September 16-17, 2014 at the New York Marriott Marquis as part of the communications industry’s Diversity Week.