NAMIC Multi-cultural Marketing Committee

This consortium of the industry’s leading multi-cultural marketing experts was established in 2006 to support the objectives of NAMIC, notably as it relates to NAMIC’s core principles of Education, Advocacy and Empowerment.

The NAMIC Multi-cultural Marketing Committee exists to:

• Share information (education) about effective marketing strategies and tactics that target the diverse marketplace of multi-ethnic communities,

• Encourage companies in our industry to develop a multicultural marketing strategy and to implement and support multicultural consumer marketing tactics as a sustained practice (advocacy), and

• Attract, mentor and encourage dynamic, marketing professionals within the industry (empowerment) so that the industry truly represents the diverse world in which we live.

The committee also keeps a finger on the pulse of consumer trends in multi-cultural markets.

Multicultural Marketing Committee

• Orlena Blanchard, SVP, Digital Media, TV One

• Arminda "Mindy" Figueroa, President, Latin2Latin Marketing + Communications

• Vicky L. Free, EVP, Marketing, BET Networks

• Victor Garcia-Bory, Director, Multicultural Strategy and Management, Cablevision

• Julianna Garibay-Sparacio, Founder/CEO, JGS International Media Group, Inc.

• MaryAnne Howland, President & CEO, IBIS Communications

• Marisol Martinez, Sr. Director, Target Marketing, Time Warner Cable

• Alessandra Otero-Reiss, Director, Targeted Marketing, Time Warner Cable, East Region

• Ravi Pillai, VP Publisher Relations, AdKeeper

• Philip Polk, Director, Segmentation Marketing, Cox Communications, Inc.

• Lucia Rodriguez, Regional Manager, Integrated Marketing Communications and Multicultural Marketing, Comcast Cable

• Joe Schramm, President, Schramm Sports & Entertainment, Inc.

• Michelle Vanna, Director, Marketing, TV Networks Distribution, NBCUniversal

• Emory Walton, VP, Distribution, A+E Networks

• Ninoska Zucconi, Director, Affiliate Marketing, Univision