NAMIC Multi-cultural Marketing Committee
This consortium of the industry’s leading multi-cultural marketing experts was established in 2006 to support the objectives of NAMIC, notably as it relates to NAMIC’s core principles of Education, Advocacy and Empowerment.
The NAMIC Multicultural Marketing Committee exists to:
- Share information (education) about effective marketing strategies and tactics that target the diverse marketplace of multi-ethnic communities,
- Encourage companies in our industry to develop a multicultural marketing strategy and to implement and support multicultural consumer marketing tactics as a sustained practice (advocacy), and
- Attract, mentor and encourage dynamic, marketing professionals within the industry (empowerment) so that the industry truly represents the diverse world in which we live.
The committee also keeps a finger on the pulse of consumer trends in multi-cultural markets and reports on these in its quarterly newsletter, Cultural Lens.
Multicultural Marketing Committee
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Willie Arredondo Orlena Blanchard Clara Felix Vicky Free Allan Navarette Philip Polk Maribel Viteri Lenore Washington Graham
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