Webinars

The NAMIC Webinar Series, Leadership Suite, was created to use technology as a means of bringing to our members the vast knowledge of thought leaders who, through their vision, business acumen and wisdom represent the communications industry brain trust. These interactive learning experiences feature leading-edge industry topics and professional development discussions in an educational, dynamic, fun-filled virtual atmosphere.

Next Webinar:

December 12, 2008

Social Networks: Successful Consumer Marketing and Engagement

3:00 p.m.-4:00 p.m.

Facebook, MySpace and other social-networking sites have carved out an increasingly powerful on-line niche. One question that keeps many an Ad Sales exec up nights is just how to mine the gold of these consumer-rich communities. Before joining CNN Worldwide as VP, Audience Experience & Development, presenter Kay Madati was responsible for the overall branding, positioning and marketing of AsianAve.com, BlackPlanet.com, MiGente.com, GLEE.com and Faithbase.com at Community Connect, Inc. Join in as Kay sheds light on the following crucial issues:

• Key nuances that distinguish traditional digital marketing campaigns and the competitive edge that Social Networks inherently give brands as they seek to truly engage consumers in their unique brand experience
• Striking digital media stats related to multicultural marketing
• Best practices, key pitfalls and challenges
• Strategies for achieving ROI via a smart, engaging, targeted social networking campaign

NAMIC Member Rate: $40

Non-Member Rate: $50