Resources/Links

Research Studies

From the 24th Annual NAMIC Conference, below is the census presentation by Dr. Leobardo Estrada

21st Century Challenges to Diversity
Source: UCLA School of Public Affairs

How to Make Your Business a Multicultural Success

Minority Links

Facts on the Hispanic or Latino Population

2011 Ad Age Hispanic Fact Pack

Facts on the Black or African American Population

Facts on the Asian Population

Facts on the Native Hawaiian and Other Pacific Islander Population

Facts on the American Indian and Alaskan Native Population

Source: U.S. Census Bureau

Black (African-American) History Month: February 2010

Asian/Pacific American Heritage Month: May 2010

Cinco de Mayo: May 2010

Hispanic Heritage Month 2009: Sept. 15 – Oct. 15

American Indian and Alaska Native Heritage Month: November 2009

Source: U.S. Census Bureau

Links to 2011 Top Comp Diversity

Links to Multi-ethnic Marketing Information

Links to HBCU’s, Hispanic Colleges and Universities and Asian Colleges and Universities

Links to research articles featured in Diversity Scoop

Empowering Her Voice
August 18, 2010
Latinos in Social Media (LATISM), the first and largest non-profit organization to engage, organize, train and promote Latinos and Latinas in the social media arena, has released the results to the first study ever to take a look at Latina bloggers both from a demographic and a cultural standpoint. HispanicPRPro.com

Study: Blacks and women talk and text more
August 24, 2010
Blacks talk twice as much as whites on their cellphones, and women talk and text more than men, according to an analysis of wireless bills by Nielsen. Whites were the least talkative people in the study, which ended in May. Hispanics talked 826 minutes per month, and Asians and Pacific Islanders 692 minutes per month. USA Today

Research on Latina Shoppers
July 21, 2010
Jackie Bird, CEO of Redbean Society in New York and David Morse, CEO of New American Dimensions in California jointly announced the launch of a new study that will answer many marketers' questions about the factors that drive shopping behavior among Latina women. HispanicAd

More Blacks See Hope in Economy
July 2, 2010
The Great Recession hit American blacks harder than it did whites. Blacks were more likely to lose their jobs, and those who kept them were more likely to have their pay or hours reduced. And yet blacks are far more upbeat about the economy than whites. The New York Times

Minorities and the Recession-Era College Enrollment Boom
June 21, 2010
The recession-era boom in the size of freshman classes at four-year colleges, community colleges and trade schools has been driven largely by a sharp increase in minority student enrollment, according to a Pew Research Center analysis of new data from the U.S. Department of Education. HispanicAd.com

Beyond Demographics Latino Identity
May 19, 2010
The complexity and inherent cultural diversity of U.S. Hispanics broadens the definition of what it is to be a Latino. NBC Universal, Telemundo and Starcom MediaVest Group have deciphered the true characteristics and overall complexion of U.S. Hispanics from Beyond Demographics™—a Latino Identity study that began a year ago. HispanicAd

Teens Close Digital Divide with Mobile Web
April 27, 2010
The Pew Internet & American Life Project's "Teens and Mobile Phones" report indicated that black teens were more than twice as likely as whites to go online on their mobile phones, at 44% versus 21%. Hispanic teens were also relatively active on the mobile Web. eMarketer

Over-indexing by Black Consumers is Missed Learned Opportunity for Marketers
April 21, 2010
One of the under-reported and consist patterns in the spending habits of African-American consumers has been in how they've outspent their white counterparts in key categories. Target Market News

Births to Minorities Approach a Majority
March 12, 2010
In the latest sign of the nation's shifting racial and ethnic composition, births to Asian, black and Hispanic women in the United States are on the verge of surpassing births to non-Hispanic whites. The New York Times

Five Myths About the 2010 Census and the U.S. Population
February 14, 2010
Every 10 years, we have to count people. At least that's what Article 1, Section 2 of the Constitution says. It doesn't sound too complicated. But it is. Who gets counted, and how, determines not only congressional representation but how funding is distributed for a slew of federal programs that affect all of us. The Washington Post

Username:
Password: